2009 Events and Descriptions

FASHION MARKETING AND MANAGEMENT
Evaluates marketing functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment.

FINANCIAL SERVICES
Participants may be challenged to perform functions and tasks in financial institutions such as commercial banks, savings and loan associations, credit agencies, and credit unions.

FINANCIAL STATEMENT ANALYSIS (pilot event)
Participants will analyze two corporations Annual Reports and make a recommendation on the most financially sound company.

HOSPITALITY
Participants may be challenged to perform marketing/management functions and tasks in any business enterprise primarily engaged in providing lodging, food and beverage services, special events, and meeting space.

RESTAURANT AND FOOD SERVICE MANAGEMENT
Participants will perform marketing/management functions and tasks in a restaurant or a food service business.

RETAIL MANAGEMENT
Participants will perform marketing/management functions and tasks in any retail establishment.

TRAVEL AND TOURISM
Participants may be challenged to perform marketing/management functions and tasks in any business enterprise primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services. Examples: reservation agent, travel agent, social director, tour director, car rental agent, tour guide, event coordinator.

The above events are Role-Play events in which the participant is given a description of a specific situation that measures skills, knowledge and attitudes in an occupational area. The participant studies the situation and responds to the issues involved through interaction with a judge. The role of the participant and of the judge is determined by the specific role play situations.

CASE STUDY EVENTS

BUSINESS-TO-BUSINESS MARKETING
A team of two participants analyze a real-world case situation that deals with marketing/business activity between organizations, and to present solutions to judges with experience in marketing and management.

BUSINESS ETHICS
A team of two participants analyze a business situation containing an ethical dilemma, and to present a resolution of the dilemma.

BUSINESS LAW
A team of two participants analyze a real-world case law situation that deals with marketing/business activity between organizations, then present solutions/recommendations to a professional (judge) with experience in business.

INTERNET MARKETING
Provides the participant the opportunity to analyze a real-world e-commerce case situation and to present solutions to judges with experience in marketing and e-commerce.

HUMAN RESOURCE MANAGEMENT
Provides the participant the opportunity to analyze a real-world human resource case situation and to present solutions to a judge with experience in supervisory management.

INTERNATIONAL MARKETING
Provides a team of two participants the opportunity to analyze a real-world international situation and to present solutions to a judge with experience in international marketing and management.

MARKETING MANAGEMENT
A participant analyzes a real-world marketing management case situation, then presents solutions to a professional (judge) with experience in marketing and management.

RETAIL SPORTING GOODS SALES
To demonstrate the student’s ability to organize and present a retail sales presentation in the area of sporting goods merchandise.

SALES MANAGEMENT MEETING
Provides the participant the opportunity to analyze a real-world sales management case situation, and to present solutions to a judge with experience in sales management.

SPORTS AND ENTERTAINMENT MARKETING
Provides the participant the opportunity to analyze a real-world sports and entertainment (concerts, theaters, etc) marketing case situation, and to present solutions to a judge with experience in sports and entertainment marketing.

PREPARED BUSINESS PRESENTATIONS

ADVERTISING CAMPAIGN
Provides the participants the opportunity to develop an advertising campaign of any length for any service, product, company or business for a prospective client/advertiser selected by the participant. There is no set budget restriction; however, a budget must be determined by the participant.

DESIGN PRESENTATION
The Design Presentation event involves the participant’s presentation of specific product(s) designed by the participant. The participant will present an original design drawing, illustration, computer-generated design, website, actual product, etc., to a group of potential buyers (judges).

ENTREPRENEURSHIP (STARTING A BUSINESS)
Provides the participants the opportunity to develop a proposal to start a business. As entrepreneurs seeking venture capital, the participants will present the proposal to a potential financial institution or investor (judge).

FINANCIAL STATEMENT ANALYSIS
Provides a team of 2 – 3 participants the opportunity to understand, analyze, and make decisions based on financial information comparing two corporations from the same industry. The team will act as financial consultants presenting their findings to an investor (judge).

SALES REPRESENTATIVE
Provides a participant the opportunity to demonstrate his/her ability to organize and deliver a sales presentation for a product and/or service of the participant’s choice. During the presentation, the participant will interact with one or more potential buyers (judges).

EMPLOYMENT APPLICATION
Provides a situation that will evaluate the contestant’s proficiency in writing a resume, cover letter and presenting oneself by means of an employment interview. Written portion judged prior to the conference.